The new website, along with a new program of social media, eblasts and blogs about the boating lifestyle, were all designed and implemented by Fuel Media, Inc., a highly specialized online marketing design and implementation firm that helps clients develop an effective online presence and connect with customers. The company’s expertise extends to website design, social media marketing and online marketing and advertising strategies.

“Fuel Media really tapped into the customer-oriented way we do business,” McShane said. “In both our new boat business and our brokerage, we are known as the friendliest, most knowledgeable sales and service company helping boaters throughout southern New England find and enjoy the best boat possible.”

One of the main selling points McShane offers its customers is its two-year price guarantee program. Any customer who purchases a new power boat from McShane can upgrade to a boat of equal or greater value any time over the next two years, and have the full amount of the original purchase price applied to the new boat purchase.  Full details are available on the new website.

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